Marketing and Public Relations Basics for Entrepreneurs

Media exposure is an important part of your marketing plan but traditional PR and media relations practices have taken a beating over the last several years.  Reporters rarely answer their phone, have turned their spam filters up to high alert and are beseiged every time they show their face in public.  Using social media is one way to break through to deliver your message.  But social media and PR are more than a delivery mechanism for communication with reporters.  How can you make sure your efforts lead to new business?

Learn how you can:
    •    Integrate your social media and PR plans
    •    Support your business and marketing goals by leveraging social media and PR
    •    Gain access to important audiences through PR or social media marketing

Discuss:
    •    Real marketing and PR budgets (i.e. Social media isn't free)
    •    The press release -- dead?
    •    Viral marketing, really?

About the Speaker

Bobbie Carlton, founder of Carlton PR & Marketing, is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.  Carlton also heads up marketing for Accounting Management Solutions, Inc., an accounting and financial services firm that provides part-time and interim finance consulting and accounting support for public, private and nonprofit organizations, and Tyler Place Family Resorts of Vermont. She teaches classes in social media marketing, consults with small businesses and individuals on social networking and social media marketing, and works with companies who are looking to access the Boston region entrepreneurial and innovation community.  Find out more information about Innovation Nights at or contact Bobbie for marketing and PR support at http://www.carltonprmarketing.com
 
Follow Bobbie on Twitter as @BobbieC or @MassInno

WorkBar's Lunch and Learns are casual, fun and most importantly interactive! One hour in length and held Friday's at 1PM, they are meant to educate and engage entrepreneurs and startups on a wide variety of topics vital to growth!  If you would like to sponsor or present, please email info@workbarboston.com